Elena Wetzel was born in the city of Resistencia, Chaco. An architect by profession, she lived several years in Europe working as an architect. After several years of training, he returned to Buenos Aires, founded the firm L’Etoffe, an exclusive space for decoration and imported goods. The genres were opening the doors to the world of fashion, where he was self-taught creating designs and exploring trends. After a testing phase, he created VEREL, with RTW designs, after a few years, he incorporated the Couture line. Nowadays, apart from these lines, it is dabbling in accessories, such as purses, clutch, handbags, fine bijoux. In this way, the owner and designer of the brand, continues to lay the foundations to consolidate their primary idea, to create an integral fashion house.